Loop Customer Blog
Loyalty & wallet-marketing guides for local businesses
Practical guides on wallet loyalty and customer retention for local businesses — coffee shops, barbershops, salons, restaurants, and every other corner shop. From Apple Wallet and Google Wallet passes to reward math, we write the loyalty program guide we wish we’d had when we started Loop.
How-to
21 posts
May 18, 2026 · 7 min read
Loyalty Program Setup Checklist: What You Need Before You Launch
Everything you need to decide and prepare before launching a loyalty program — the five-minute checklist, the design decisions, and the staff prep.
May 17, 2026 · 8 min read
How to Create an Apple Wallet Pass for Your Business
Step-by-step guide to creating an Apple Wallet pass for your business loyalty program — without writing any code or generating certificates yourself.
Apr 21, 2026 · 6 min read
How to Set Up a Loyalty Program in 60 Seconds
A real 60-second loyalty program setup, step by step. The decisions to skip, the defaults to use, and the QR code you print and stick to the till.
Apr 20, 2026 · 7 min read
How to Print Loyalty Stickers and QR Codes for Your Shop
How to print loyalty stickers and QR codes that actually scan in real-world lighting. Paper choice, finish, size, and the placements we recommend.
Apr 19, 2026 · 9 min read
How to Migrate Your Loyalty Program Without Losing Customers
A step-by-step guide to migrating from one loyalty platform to another without losing your existing customer list or breaking trust mid-campaign.
Apr 19, 2026 · 8 min read
How to Run a Buy-9-Get-1-Free Campaign That Actually Works
Buy-9-get-1-free is the most famous loyalty mechanic for a reason. Here is how to run it properly — design, enrolment, staff briefing, and measurement.
Apr 18, 2026 · 7 min read
How to Recover a Lapsed Loyalty Customer (Without Sounding Desperate)
How to bring back a customer who joined your loyalty program and then stopped coming. The win-back message templates, timing, and what to skip.
Apr 17, 2026 · 8 min read
How to Add a Loyalty Program to Your Square POS
How to layer a wallet-native loyalty program on top of Square without using Square Loyalty. The setup, the workflow, and the tradeoffs.
Apr 17, 2026 · 7 min read
How to Promote a New Loyalty Card to Your Existing Customers
If you have an existing customer base, here is how to introduce a new loyalty card and drive enrolment fast — across email, social, in-store, and word of mouth.
Apr 16, 2026 · 6 min read
How to Add a Loyalty QR Code to Your Receipts
Receipts are the highest-converting loyalty enrolment surface most businesses ignore. Here is how to add a QR code to them and what it does to your numbers.
Apr 16, 2026 · 6 min read
How to Use Geo-Targeted Notifications for Loyalty (Without Being Creepy)
Geo-targeted notifications are a powerful loyalty channel — when used sparingly. Here is the playbook we use, the frequency limits, and the rules of taste.
Apr 15, 2026 · 5 min read
How to Calculate the Cost of a Free Reward Before You Offer It
Before you offer a free coffee, drink, haircut, or anything else as a loyalty reward, run this five-minute calculation. The spreadsheet, the inputs, and the rule of thumb.
Apr 15, 2026 · 6 min read
How to Train Your Staff to Mention the Loyalty Program
The single biggest predictor of a healthy loyalty program is whether your team mentions it consistently. Here is the one-page training script that works.
Apr 6, 2026 · 6 min read
How to A/B Test a Loyalty Reward (Without Confusing Customers)
How to test two different loyalty rewards against each other without breaking the customer experience. The mechanics, the durations, and the metrics.
Apr 5, 2026 · 5 min read
How to Use Birthday Rewards Inside a Loyalty Program
Birthday rewards are an underused loyalty channel. Here is how to capture birthdays at enrolment, how to design the reward, and the message templates.
Apr 4, 2026 · 7 min read
How to Decide Between a Single Reward and a Tiered Reward Ladder
Should your loyalty program have one big reward or a few smaller ones along the way? Here is how to decide, with the math and customer-psychology piece.
Apr 4, 2026 · 6 min read
How to Use Referral Bonuses Inside a Loyalty Program
How to layer a referral bonus on top of a loyalty program — without it becoming a discount engine. The patterns that drive real word-of-mouth growth.
Apr 3, 2026 · 5 min read
How to Handle a Customer Who Lost Their Loyalty Pass
A practical playbook for what to do when a customer loses their wallet loyalty pass — the recovery flow, the staff script, and how Loop Customer handles it.
Apr 3, 2026 · 6 min read
How to Launch a Loyalty Program with Your First 10 Customers
If you only have ten regulars, here is how to launch a loyalty program that grows from there. The starter design, the early-signal metrics, and the patience.
Apr 2, 2026 · 5 min read
How to Survey Your Customers About a Loyalty Program (Without Annoying Them)
How to run a short, useful customer survey about your loyalty program — what to ask, what to skip, and how to act on the answers without overhauling everything.
Apr 2, 2026 · 6 min read
How to Use Seasonal Bonus Stamps to Drive Holiday Traffic
Bonus stamp campaigns timed to holidays and slow seasons are one of the highest-ROI loyalty moves. Here is how to design them and what to skip.
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