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How to Promote a New Loyalty Card to Your Existing Customers

If you have an existing customer base, here is how to introduce a new loyalty card and drive enrolment fast — across email, social, in-store, and word of mouth.

Loop Customer Team··7 min read
How to Promote a New Loyalty Card to Your Existing Customers

The biggest mistake is being too quiet

In-store promotion tactics that actually drive enrollment
In-store promotion tactics that actually drive enrollment
How the best shops introduce their loyalty program to existing customers
How the best shops introduce their loyalty program to existing customers

about the new program.

How a wallet loyalty pass works in 4 clear steps
How a wallet loyalty pass works in 4 clear steps
Small changes in repeat visits create massive differences in lifetime value.
Strong visual explanation of the concept
Strong visual explanation of the concept
Real-world example that makes it easy to understand
Real-world example that makes it easy to understand
Supporting diagram or photo for clarity
Supporting diagram or photo for clarity

Channels that work

  • In-store (by far the highest conversion)
  • Email to your existing list
  • Social media (with a clear call-to-action)
  • Word of mouth (the most powerful when it happens naturally)

The in-store moment is where almost all successful programs are won or lost.

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