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How to Use Seasonal Bonus Stamps to Drive Holiday Traffic

Bonus stamp campaigns timed to holidays and slow seasons are one of the highest-ROI loyalty moves. Here is how to design them and what to skip.

Loop Customer Team··6 min read
How to Use Seasonal Bonus Stamps to Drive Holiday Traffic

Seasonal campaigns are one of the highest-leverage tactics in loyalty.

How a wallet loyalty pass works in 4 clear steps
How a wallet loyalty pass works in 4 clear steps
Small changes in repeat visits create massive differences in lifetime value.
Strong visual explanation of the concept
Strong visual explanation of the concept
Real-world example that makes it easy to understand
Real-world example that makes it easy to understand
Supporting diagram or photo for clarity
Supporting diagram or photo for clarity
Seasonal campaigns that actually move the needle during slow periods
Seasonal campaigns that actually move the needle during slow periods
How to design bonus stamps that feel generous but sustainable
How to design bonus stamps that feel generous but sustainable

The pattern that works

  • Run the bonus for a short, defined period (2–4 weeks)
  • Make the bonus feel generous but sustainable
  • Promote it heavily in the weeks leading up to the campaign
  • Measure the lift in visits during the campaign period

Done right, these campaigns can meaningfully move the needle during otherwise slow periods.

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