The Square Loyalty alternative built for the counter
Square Loyalty assumes you're on Square POS and pays per location. Loop Customer is POS-independent, multi-country, and free for a single counter.
Free forever for your first 100 customers · No card required · Cancel anytime
Why merchants switch
Three reasons shops leave Square Loyalty
Works with any POS, not just Square
If you ever leave Square — or just want flexibility — Square Loyalty leaves with it. Loop Customer is wallet-pass + QR, so the loyalty layer survives whatever you do with your register.
Flat pricing, not per-location
Square charges $45-$105/mo per location. Loop Customer's Multi-shop ($79/mo) covers 5 locations and Chain ($149) covers 25, with a Free tier for a single counter.
Real Apple + Google Wallet passes
Square Loyalty is a phone-number lookup tied to a Square sale. Loop drops a designed wallet pass into Apple Wallet or Google Wallet from a QR scan — visible to the customer between visits.
Feature comparison
Loop Customer vs Square Loyalty, row by row
Honest scorecard — where we win, where it's a tie, and where Square Loyalty still has the edge.
POS independence
Loop wins- Loop Customer
- Yes — works with any POS or no POS
- Square Loyalty
- Requires Square POS
Free tier
Loop wins- Loop Customer
- Free Forever for one counter
- Square Loyalty
- None — $45/mo minimum per location
Multi-location pricing model
Loop wins- Loop Customer
- Flat — $79 covers 5, $149 covers 25
- Square Loyalty
- Per location — costs scale linearly
Wallet-native loyalty pass
Loop wins- Loop Customer
- Native Apple + Google Wallet passes
- Square Loyalty
- Phone-number-based, not wallet-native
Seamless Square checkout integration
They win- Loop Customer
- Staff app + QR (no Square POS hook)
- Square Loyalty
- Tied to the Square sale at checkout
What Square Loyalty does better
If you run your business entirely on Square POS, Square Loyalty's tight integration is genuinely convenient — points accrue automatically at the Square sale, no separate scan needed. The data and the loyalty live in the same place. Square is also a Fortune 500 company with the support and uptime budget that comes with it. If you have no intention of leaving Square, the path of least resistance is to stay on Square Loyalty.
Migration
Switch from Square Loyalty in 60 seconds
Your customers don't have to re-enrol — we match on email so their stamp history carries over.
- 1
Export your loyalty member list from Square (Dashboard → Loyalty → Customers → Export).
- 2
Upload to Loop Customer onboarding — emails and phone numbers are matched, existing members keep their points.
- 3
Print one Loop QR poster. You can keep using Square as your POS — Loop runs alongside it without any integration.
Pricing at a glance
What you'll actually pay
Square Loyalty entry
$45/mo per location (+ Square fees)
No permanent free tier — trial only.
Loop Customer
Free Forever (single counter) + $29/mo Local
Free forever for a single counter. No credit card to start.
See full pricingFAQ
Questions about switching from Square Loyalty
Can I migrate my Square Loyalty customer list?
Yes. Square exports your loyalty members from Dashboard → Loyalty → Customers → Export. Upload the CSV during Loop Customer onboarding and existing members keep their stamp/point progress via email + phone-number match.
Do I have to leave Square POS to use Loop Customer?
No — many merchants run both. Keep Square at the till for payments, run Loop Customer for the wallet stamp card. They don't conflict because Loop is POS-independent.
How does Loop Customer's pricing compare for 3 locations?
Square Loyalty would charge per location — roughly $135/mo at the entry tier for 3 shops. Loop Customer's Multi-shop plan is $79/mo flat for up to 5 locations.
Will my customers need to scan a new QR?
Yes, once. The first time they visit after the switch, they scan the new Loop QR and the loyalty pass goes straight into their Apple or Google Wallet. From that point on, the card updates itself.
Does Loop Customer charge extra fees on top of payments?
No. Loop Customer doesn't process payments at all — Square keeps doing that. Our subscription is the only fee, and there's a Free tier under it for a single counter.
Keep reading
Deeper dives on the same topic
Ready to ditch Square Loyalty?
Start free in 60 seconds. Your customers keep their stamps. Your bill goes down.