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Loyalty Program Benchmarks: What 'Healthy' Looks Like By Category

Enrolment rate, redemption rate, repeat visit lift — what healthy looks like for each by category. The benchmarks we use to evaluate programs.

Loop Customer Team··9 min read
Loyalty Program Benchmarks: What 'Healthy' Looks Like By Category

Healthy looks different depending on your industry and average ticket.

How a wallet loyalty pass works in 4 clear steps
How a wallet loyalty pass works in 4 clear steps
Small changes in repeat visits create massive differences in lifetime value.

Coffee shops

Real ROI and lifetime value visuals with clear numbers
Real ROI and lifetime value visuals with clear numbers
Coffee shop and small business specific math breakdown
Coffee shop and small business specific math breakdown
Simple dashboard view of what actually matters
Simple dashboard view of what actually matters
Real LOOP wallet passes on iPhone in everyday shop settings
Real LOOP wallet passes on iPhone in everyday shop settings
When the pass lives in their pocket and updates in real time, customers actually use it.
  • Enrolment rate: 55–75% of first-time customers
  • Redemption rate: 65–80% of earned rewards
  • Repeat visit lift: 35–70% within 90 days

Barbershops / Salons

  • Enrolment rate: 45–65%
  • Redemption rate: 55–75%
  • Repeat visit lift: 25–50% within 6 months

Use these as directional benchmarks, not rigid targets.

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